Portfolio
Case Study 1: Children’s amusement
Managed 25% of the business’s overall revenue generating-activities throughout a 9-month timeframe.
Marketing, social media, and public relations strategies and tactics resulted in key local media coverage and increased select monthly program attendance by an average of 180% in 3 months.
Community relations increased public awareness and helped cultivate supportive relationships with more than 10 local businesses and organizations aligned with the target market.
Secured six company sponsorships and programming collaborations while responsible for essential planning/onsite support for the business’s annual special events.
Provided creative direction and coordination to launch 10 combined recurring and unique customer experiences including elevating and expanding existing program offerings.
Created a new programming series central to the business’s mission to provide consistent, high-quality customer engagement.
Developed and launched two comprehensive summer camps for toddlers and school-aged children with more than 25 unique thematic STEAM-based educational programs. Within less then one month from camp launch, sales increased 720% from the previous year. Facilitated the full RFP process resulted in winning a significant government-funded contract offering fiscal reward and opportunity to increase visibility and esteem across the community.
Case Study 2: Shop local
Retail business #1
Location scouting and market research minimized risk and maximized growth opportunities to help a small local business launch a second boutique.
Second location successfully increases visibility with the target market and drives traffic to the primary location.
Keeping overhead costs low at the second location helps support operational expenses for the primary business.
Retail business #2
Transitioned online-based sales to a physical retail space while strategically leveraging existing assets to create a passive stream of income.
Provided creative direction to develop a trendy new brand including a complete logo/brand guidelines package.
Created high-quality marketing materials to elevate the brand’s public perception and exposure.
Worked with a small business startup investment to curated a full collection of sustainably sourced interiors, which generated a +40% return on investment in four months.
Key sales data and insights offer potential to be monetized as the owner seeks to expand partnerships with new and existing businesses.
Case Study 3: Financial startup
Served as a founding partner offering strategic consultation during the initial pre-seed stage of a promising financial startup.
Created key communications for monthly investor reporting.
Provided copywriting and copyediting to support raising capital, which resulted in securing 80% first-round investment group capacity.
Translated key consumer data into tangible product analysis and business recommendations.
Finessed portfolio offerings based on search engine optimization strategies for Phase II launch on an e-commerce platform.
Developed creative and copy for social media marketing
Interviewed CEO and drafted a customizable professional bio
Leveraged existing assets to create a new recruitment tool for a one-day coaching and live trading event with $15k earning potential
Case Study 4: Residential real estate
Client planned to sell their 5,000+ square foot historic residential property and needed to downsize, but did not want to have an estate sale
Effectively sold 95% of client’s requested personal property in less than 12 months while exceeding sales goals
Assisted the seller in preparing for the real estate listing by staging their home with select existing assets while minimizing clutter and maximizing aesthetic quality
Home was sold within 2 months and moving remaining property was streamlined by proactively downsizing